Dr. Peter Kvam, Assistant Professor received the National Science Foundation’s (NSF) prestigious CAREER award to fund a project: “An accessible, dynamic model of pricing applied to wage and housing purchases.” Dr. Kvam received $696,802 from NSF to understand how people assign value in everyday transactions including homebuying, requesting wages, etc. This work uses AI to understand how individuals respond to competition and market changes. The project partners with financial education programs on money management and first-time homebuyers to understand how differences between people predict their success in job and housing markets. The findings will lead to better understand the psychology of value, create educational resources to help people adopt better strategies for finding jobs or housing, and identify public policy interventions that can alleviate housing and labor shortages.